July 5, 2008

Mercedes Believes in a Gas-Free Future

Apparently, one of the luxury companies gets it - Mercedes believes motorists will have switched away from gas-powered vehicles by the year 2015 (specifically referring to urban areas). As a result, they plan on focusing on alternative energy solutions including biofuels, fuel cell, and fully electric vehicles. Quoting The Sun (a UK newspaper), "The company has already spent £2million on their new long-term Sustainable Mobility plan and are set to invest a further £7billion before 2014."

This seems like a really exciting development to me. Unlike gigantic car manufacturers like Ford and GM, Mercedes has a smaller production number and could theoretically be able to achieve a gas-free model line by the year 2015. I hope that they stick with the planned investments and it will be interesting to see which route they take (electric vs. fuel cell). I for one can't wait to stop paying $4.30/gallon!

What do you think? Can Mercedes pull it off or is this an unreasonable goal?

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